Clear the doubt before you subscribe

If your tool connects by reading a QR code, that fear is justified: it runs outside WhatsApp's rules. Meta takes it down whenever it wants, and your number goes with it.

ZeraSync runs on Meta's Cloud API. Approved path, risk off the table.

What still holds is the number's reputation. Message people who never asked, they report you, and Meta caps how much you can send. When the rating drops, we tell you what to change.

Zera is a Meta-approved Tech Provider. That is what lets us register and run your company's number on the Cloud API.

We are not a BSP and not a Solution Partner, and we do not sell messages: you pay Meta straight for every conversation. We would rather explain that than use a badge we do not hold.

Nothing per message. You attach your card to your own Meta account and pay Meta for what you use, at its public rates.

A conversation the customer starts, or one from an ad with a free entry point, usually costs zero. Anyone baking a margin into the message profits from your volume.

No. Say goodbye to the fee that climbs with every person you hire.

The price is per connected number, not per person: BRL 297 per month, with the WhatsApp API included and unlimited agents. Three people or forty, same invoice.

For comparison: the public plans of the well-known platforms run around BRL 299 per month for up to 3 agents and BRL 589 for up to 5.

As many as you want. No user limit, no cost per user: your team grows from three to ten and the invoice stays the same.

Payment runs through the Asaas checkout, by card, always for the amount on the screen. Zera never sees your card.

Billing happens at sign-up, with 7 days to change your mind. Changed your mind inside those 7 days, before or after connecting? Cancel in the panel, or write to [email protected], and Zera refunds the amount to the same payment method.

Besides the charge, your statement may show a card check run by your bank. That one is not a charge, and it drops off on its own.

No. The public price list is the whole bill, per number per month: BRL 147 for the WhatsApp API, BRL 297 for the Priority version, BRL 297 for ZeraSync with the WhatsApp API included and BRL 149 for BotSync, an add-on for ZeraSync customers.

No setup fee, no per-agent fee, no minimum volume, no overage. Paid upfront, the annual plan costs 10 monthly fees; annual ZeraSync can also be split into 12 card instalments, with the instalment surcharge. Price change? Email 30 days ahead.

Meta reviews your display name and your first message template, and Meta says that takes 24 to 48 hours. None of it stops you answering: a new number already reaches up to 250 people a day.

That timeline is Meta's, not ours. Anyone promising your number live on the spot is hiding this step.

In most cases, yes. The number starts running on Meta's Cloud API and stays yours.

A landline, a number sitting with another vendor or one already used on another business account change the picture. That check is the first step, and you find out before any charge.

Cancel in Settings whenever you want, for any reason, and a rejection by Meta is one of them. No penalty: the plan runs to the end of the cycle you already paid for.

Most rejections can be fixed. What usually changes: a display name outside the rules, a company Meta has not verified, or a website outside WhatsApp commerce policy. If it cannot be fixed, we say so.

You can, with one rule: do not cancel your current vendor before your number is working here.

The worst story in this market is the customer who cancelled the old platform and left the whole team idle. Here your account is built in parallel, and switching off the old one is the last step.

Your number on Meta's Cloud API, for a company that already has a CRM or its own software. You get the token, the phone_number_id and the webhook, and messages go from your server straight to Meta. BRL 147 per month, per number.

ZeraSync is the team inbox, with unlimited agents, queue by waiting time, labels and filters. The history stays with the company, not on the phone of whoever leaves. BRL 297 per month, per number, with the WhatsApp API included: the sending credential is yours to use in your own system, and receiving stays in the inbox.

Want a menu that answers on its own too? BotSync is a BRL 149 per month add-on for ZeraSync customers.

Because Meta hands you no screen at all. The API is a pipe between WhatsApp and a system. With no system on the other end, there is nowhere to read, reply or hand the conversation over.

A pipe with no tap is no use to anyone.

ZeraSync is where your team works, BRL 297 per month, with the WhatsApp API included. Add BotSync, a BRL 149 add-on, and it answers on its own after hours.

No, and that is exactly the advantage. BotSync is menus and rules: it always answers the same thing and routes the conversation to the right queue. Someone writing at 10pm stops waiting.

With no AI behind it, there is no cost per reply and no invented price. It goes live with a standard menu and Zera tunes the options with you. BRL 149 per month, as an add-on for ZeraSync customers: it runs inside the inbox.

AI running the business process is a project, not part of this table. It is called Neural Core, same house, own site: neuralcore.zeracompany.com.

Support is in Portuguese, by email, at [email protected], handled by the people who built the platform. Not a call center, not a bot.

Being honest: we do not sell 24-hour coverage, a contractual response time or a dedicated account manager. Zera is a small team, and promising that would be a lie.

Yes, and it is where we came from. It is not part of the subscription: campaigns, ads and fixes are operational work, not software. Separate service, scope and price agreed in a conversation.

Under one roof, the ad, the conversation and the sale become one measurement. Meta then learns from the people who bought, not from the people who only clicked.

In Settings, in the panel. No retention call, no penalty, no lock-in: the plan runs to the end of the cycle you already paid for.

The number is yours: the WhatsApp account has been in your company's name since day one. Want to take it to another vendor? Take it.

The WhatsApp account stays in your company's name, at Meta. Conversations sit in your own area, separate from everyone else. Export them whenever you want, or ask for them to be deleted.

We do not sell, do not share and do not use your conversations to train any artificial intelligence.